For complex but common market research exercises, you can use Custom Modules. These are pre-configured templates that allow you to set up advanced question types, such as MaxDiff or Conjoint analysis, with just a few clicks. Each module generates a structured setup that is ready for further editing and export.
1. How to Add a Custom Module #
- In the Survey Editor, click the + button to add a new element.
- Element Type: From the dropdown, select Custom module.
- Select Module: A second dropdown will appear. Select the specific module you want to add (e.g., MaxDiff).
2. Configuring the Custom Module #
Once you select a module, a configuration form specific to that module will appear. Each Custom Module includes predefined fields and settings that allow you to quickly set up the exercise.
These modules are flexible and can be customized based on your project or client requirements, including question text, structure, and input data.
The exact fields will vary depending on the selected module. For example, the MaxDiff module may include:
- QID: A unique identifier for the module.
- Question text: The main text that respondents will see for the exercise.
- Column Most / Column Least: The labels for the columns (e.g., “Most attractive” / “Least attractive”).
- Design Filename: The name of the design file (e.g., design.dat) that contains the logic for the exercise.
- Screens & Statements: The number of screens to show and the list of statements/attributes to be evaluated.
You can also import this data directly from a file using the Import data from file button.
After completing the required fields, click Save. The system will automatically generate the full set of questions, logic, and structure for the selected module.